Leon Lee



Mr. Lee Toong Leon (PKT, PJK), familiarly known as Leon Lee, is the Group CEO and Founder of Zeon Properties Group. As a real estate agency since year 2012, Zeon Properties helps clients to invest, sell, or lease residential and commercial properties in the market. It maximises the investment value of properties at every stage of the property value chain.

The company has grown from strength to strength under the leadership of Lee, who set a new benchmark in the real estate industry with some bold, creative and unique approaches towards branding and marketing strategies. He was the brains behind many major events in Penang, among them were the Penang Waterfront Countdown, Asean Tourism & Fashion Fair, Merdeka 100-Car Convoy, Gymkhana Street Racing, Penang’s Largest World Cup Outdoor Big Screen Viewing, The City of Dreams Run and Penang Songkran Water Festival. Lee is well known for his distinctive and engaging style of property marketing and brokerage. He was invited to give his thoughts and views at various property related forums in the Asian region, namely Singapore, Hong Kong, Taiwan, China, Indonesia, and others. He has since managed to organise his own property fair, and even launched the first development project known as ‘The City of Dreams’ with Ewein City Of Dreams Sdn Bhd. As a great visionary, he has steered the company to the horizon and beyond, achieving one milestone after another.

Intertwining his social life with business networking, Leon currently serves the Consul-General of the People’s Republic of China in Penang as its consular protection liaison officer. He is also the All-China Federation of Returned Overseas Chinese Youth Committee member. In 2018, he completed a Ministerial Workshop on “Forging Closer Partnership to implement 2030 Sustainable Development Agenda for Developing Countries”, which was sponsored by the Ministry of Commerce, People’s Republic of China. In 2017, he also took part in the Youth Entrepreneurs Economy Workshop organised by the Overseas Chinese Affairs Office of the State Council at Beijing University.


Lee began his early education in Penang Chinese Girls’ Primary School and advanced to Chung Hwa Confucian High School Penang. He was active in sports clubs, societies and associations during his teenage years, showing great leadership qualities and holding key positions like President, Chairman and Captain in over 10 associations and sports clubs. Knowing that technology was the upcoming trend back then, he focused on learning ICT. He started to look for part-time job in computer service centres to earn some pocket money and acquire ICT skills at the same time. During his secondary school years, he was also involved in the repair of computers in school library. His intelligence and skills subsequently gained a certain level of trust among the teachers and students, who began engaging his help to service their personal computers. He founded Zeon Computers after graduating from his secondary education.

Lee continued his tertiary education and obtained a Bachelor’s Degree in Computer Science (Hons) from Northumbria University, UK. At that point, he was already a strong believer in the power of connections and network. He knew that one’s resources would directly determine one’s level of income. While he was still studying, Lee joined American multi-level marketing company Nu Skin Enterprises, followed by Tiens Group, and later Omega Trend, all of which he thrived as the top sales leader of his groups. He led his teams to various awards and reward tours, and was one of the youngest top speakers around.

After completing his tertiary education, Lee expanded his ICT business from one outlet to seven outlets in the Northern Region. He even set up two companies - a software programming company “Unieksoft” and IT parts and accessories company “Cebiz Distribution”. Lee eventually sold his businesses to public listed company DIS Technology Holdings Bhd.


Lee is the founder and Group Chief Executive Officer of Zeon Properties. Zeon is a property agency which maximises investment value for all stakeholders at every stage of the property value chain. Zeon’s global reach and understanding of properties developed over half a century of market cycles enable it to achieve the best property and infrastructure outcomes for all stakeholders. With capabilities that span the entire property value chain, from the origination of opportunities to the delivery of great property and infrastructure outcomes, Zeon offers investors and clients end-to-end solution.

Zeon has the right expertise to source for the best property and infrastructure opportunities, and work with its investment partners to fund investment opportunities. It is equipped with the right skills to manage properties and help enhance their value over time.

Zeon’s marketing sales force adds up to about 500 across its global offices. The company’s expertise ranges across several sectors, from residential, retail, commercial, retirement, industrial, health care, to social infrastructure and education. The team creates innovative and sustainable property solutions in its quest to deliver maximum benefits for their clients, investors and communities. Over the years, Zeon has had the honour to serve corporate clients such as Ewein Zenith, IJM Land, Sime Darby, E&O Group, Setia Group, Mah Sing Group, Ideal Property Group, Belleview Group, Aspen Group, and the list goes on.

Zeon Group incorporates a multitude of subsidiaries and branches, namely Zeon Properties Sdn Bhd, Expats Relo Sdn Bhd, Zeon (MM2H) International Sdn Bhd, Zeon Land Sdn Bhd, Zeon Online Sdn Bhd, Zeon Computer (M) Sdn Bhd, Zeon Mortgage Sdn Bhd, Zeon Properties Penang, Zeon Properties KL, Zeon Properties Singapore, Zeon Properties Hong Kong, Zeon Properties Taiwan, Zeon Properties China and Zeon Properties Indonesia. Currently, Zeon Properties Group is also the exclusive partner of the prestigious Star Property Fair, as well as the Co-Organiser of the Guang Ming Property Fair. Under Lee’s astute management skills, Zeon has become the preferred marketing arm for more than 15 exclusive projects in Malaysia and the best solution provider for foreign direct investment, international project marketing, retail planning and consultancy, real estate investment advisory, property development and management as well as the Malaysia My Second Home project. It is one of the leading real estate companies in the northern region today.


In 2010, Leon Lee co-founded Hairstory International Sdn Bhd, a hair salon based on the concept of affordable high-end hairstyling, cosmetology and personal image consultancy. With 20 branches to date, Hairstory believes in providing the best service right from the beginning to the end. The company emphasises the skills of its stylists and the latest trends over the world, with promise of a holistic satisfaction to customers from that special sense. Hairstory subsequently became a winner of 23 awards and was also selected as one of the Top 10 hair salons in the country.

Leon Lee is also the Founder of Automall Penang and Fisherman's Wharf Penang. 




Northern Region Deputy Chairman of ASEAN Retail-Chains & Franchise Federation (ARFF) 2018- 2020

Young Entrepreneurs Association of Malaysia Penang branch chairmanConferred the Meritorious Service Medal carrying the title

Pingat Jasa Kebaktian (PJK) by Penang State Governor Tun Dato' Seri Utama Haji Abdul Rahman bin Haji Abbas

Conferred the Distinguished Conduct Medal Pingat Kelakuan Terpuji (PKT)
by Penang State Governor Tun Dato' Seri Utama Haji Abdul Rahman bin Haji Abbas

Incumbent Chairman of Penang Chinese Chamber of Commerce (Young Entrepreneur Section)

Incumbent Chairman of the ACCCIM Young Entrepreneur Committee.

Honorary Penang State Adviser of Malaysia Entrepreneurs’ Development Association (PUMM)

Founder, and Organising Chairman of the Top 50 Enterprise Awards Malaysia 2007

Incumbent Vice President of Penang’s Fort Cornwallis 1786 by Ewein Bhd

Founder & Incumbent Deputy President of Maritime Auto Mall Penang

Business Network International (Success Chapter) Chairman – 2009-2010

Junior Chamber International - United Penang President 2008

Invited Speaker at an event in Singapore by SP Setia on “Why invest in Malaysia and Penang”.

Invited Speaker at The Star Property Fair

Invited Speaker at Guang Ming Property Fair

Featured in an article by Wall Street Select

Featured in an article by Digital Journal


“InPenang Award 2017 – Penang Top Developer (Northern Region) Award”

“KWYP Dr.Sun Yat-Sen Enterprise Award”

“Asean Outstanding Business Award 2016 – Asean Master Class Award for Property Excellence”

“ASEAN Outstanding Business Award (AOBA) – Master Class Award In Property Excellence 2016”

“McMillan Woods Global Awards - Outstanding Young Entrepreneur of The Year 2013”
(Award presented by Richest Woman In The World Ms Georgina Hope Rinehart)

“Action International Business Coaching Club - Action Man Award 2007”

“King Scout Association of Malaysia - Malaysia King Scout Award 2000”